Sumant Singh: Veteran Hospitality Professional Launches CRS Central

Sumant Singh: Veteran Hospitality Professional Launches CRS Central – Empowering Hotels with Smarter Revenue and Higher Profitability

After nearly two decades of distinguished service in the hotel industry, Sumant Singh — a hospitality strategist known for his deep understanding of operations, revenue dynamics, and market leadership — is now stepping into the entrepreneurial arena with the launch of his new venture, CRS Central.

With a career built across leading hotel brands and diverse international markets, Sumant Singh has consistently demonstrated a talent for driving performance, maximizing profitability, and inspiring innovation. His work has spanned every critical domain of hotel management — from operations, sales, and distribution to strategic revenue optimization. This wealth of experience has shaped his unique insight into how technology and data can transform the way hotels operate and compete in today’s evolving hospitality landscape.

Drawing from this expertise, Singh founded CRS Central, a next-generation platform designed to help hotels embrace Smarter Revenue Management — a holistic approach to pricing, distribution, and performance analytics that leads directly to higher profitability. CRS Central brings together the precision of data intelligence and the practicality of on-ground operational experience, ensuring that hotels of all sizes can make informed, strategic decisions.

“After nearly twenty years in hospitality, I’ve witnessed how hotels, especially independent and mid-scale properties, struggle with traditional revenue management systems that are either too complex or too costly,” says Singh. “CRS Central was born from the vision to democratize smart revenue tools — giving every hotel access to insights and technology that were once reserved for global chains. My goal is to make profitability predictable, sustainable, and scalable.”

At its core, CRS Central is built on three key pillars:

1. Intelligent Pricing Optimization – leveraging real-time market data, demand trends, and competitor analysis to dynamically adjust pricing and maximize yield.

2. Smart Distribution Management – ensuring the right balance between direct bookings and online travel agency channels, optimizing reach while minimizing cost of acquisition.

3. Strategic Insight & Advisory Support – combining analytics with human expertise to design custom revenue plans that drive measurable growth.

Sumant Singh envisions CRS Central as not just another hospitality technology startup, but as a partner in progress for hoteliers navigating a data-driven future. His hands-on leadership style, customer-centric mindset, and commitment to operational excellence have already positioned him as a trusted name in the industry.

“The hospitality business is ultimately about people — guests, employees, and owners. Technology should empower them, not overwhelm them. CRS Central’s mission is to make smarter revenue management simple, actionable, and profitable,” Singh adds.

With CRS Central, Sumant Singh is setting a new benchmark for how hotels approach profitability and performance — combining human intelligence with digital innovation to deliver results that matter.

For more information, please visit www.crscentral.com